Choosing an AEO agency
How to evaluate a provider, what a fair benchmark looks like, and what results the published evidence will and will not support.
How to choose an AEO agency in the UK
What the published UK prices actually are, the strongest case against this whole category, the three places that case fails, and the questions that separate real work from vocabulary.
Read guideUpdated 17 August 2026What are AEO and GEO, and is either one real?
Answer engine optimisation, generative engine optimisation, AI SEO. Three names for largely the same work, one of which Google says is just SEO. What the terms mean, where the discipline genuinely differs, and where it does not.
Read guideUpdated 17 August 2026