The AI customer journey

How buying journeys are collapsing into AI conversations, and what that changes about what you can measure.

• The AI customer journey, and why it does not end at the answer

  54% of UK adults now use AI tools and 24% have tried a new local business because an assistant recommended it. But only 2% buy without checking first. AI is a shortlisting layer, not a closing channel.

  Read guideUpdated 17 August 2026